Case Study

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Unlocking the Power of Google Shopping Search Data

In today’s connected world, 87% of shopping research happens online, yet 92% of goods are still purchased in stores. Google wants to help retailers connect with consumers in the moments that matter by making data about local shopping behaviors more accessible and useful.

Shopping Insights unlocks the power of Google Shopping search data for retailers around the country, helping them uncover trends and insights about how consumers shop for the products they carry. Retailers can explore products by geography, time, and device in Material Design-inspired visualizations, and view interactive shopping stories that bring unique data insights to life. By better understanding users’ shopping intent online, retailers can make more informed local merchandising and marketing decisions for their stores.

Shopping Insights is one of the most popular tools on Think With Google. Retailers and press alike have celebrated the tool, including coverage by the Wall Street Journal, LA Times, TechCrunch, and more.

Data-Driven Stories

From hoverboards to the console wars, we help uncover interesting shopping trends and predictive analysis, and bring them to life with interactive data stories. The content introduces new audiences to Shopping Insights and teaches them how to uncover their own insights.

Making Big Data Accessible

We aggregate data from billions of search queries to understand which products people are looking for. Going a step further than existing search trends tools, Shopping Insights combines relevant queries to provide reliable insights about products. For example, queries like Playstation 4, PS4, Playstation 4 price, Sony PS4 are all aggregated to estimate the interest in the gaming console
Sony Playstation 4.

Shopping Insights lets retailers search over 5,500 most popular products that people are searching, with more on the way.

Explore by Location, Time, and Device

Material Design-inspired tools let retailers explore their products in depth. Users can view trends down to specific markets, and even in the smallest towns, and see nearby shopping malls. They can also view consumer searches by specific timeframes like Black Friday, Holiday Shopping, and Mother’s Day. To see how consumer shopping behaviors change between mobile, tablet, and desktop, retailers can also filter the data by device.

Google gave an early holiday gift to the big box stores. 
The company announced a new ad product that takes two of 
its biggest strengths — search data and mapping data — and 
packages them for retailers, letting them identify shopping 
trends in individual U.S. markets.