Case Study
Telling 30,000 Boston Marathon stories
To celebrate the world’s most elite running event, adidas created a personalized highlight film for each of the 30,000 runners in the Boston Marathon. Fueled by data, adidas celebrated each and every runner with an epic commemoration of their race, delivered within hours of crossing the finish line.
30,000 runners. 30,000 films.
Each of the films used data to tell a personalized story that was incredibly meaningful to its recipient – no matter if the runner finished in the top 10 or was a charity runner conquering Boston for the first time.
